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Articles written by:
Leo Breevoort
71 Articles Written
16 Comments
Automaker Story
The Big Read – Chery (4/4) – The EV pioneer
Leo Breevoort
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September 3, 2023
2
Part 4 of the Automaker Story on Chery. Features Chery's joint ventures, its role as EV pioneer and the latest corporate developments.
Automaker Story
The Big Read – Chery (3/4) – Brand madness
Leo Breevoort
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August 20, 2023
5
Part 3 of the Automaker Story on Chery. In very Chinese fashion, Chery like to come up with new brands all the time.
Automaker Story
The Big Read – Chery (2/4) – The Daewoo affair
Leo Breevoort
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July 31, 2023
12
Part 2 of the Automaker Story on Chery. The brand moves from the Seat Toledo to Daewoo designs and then its game changing A3 model.
Automaker Story
The Big Read – Chery (1/4) – Wuhu woes
Leo Breevoort
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July 24, 2023
3
Part 1 of the Automaker Story on Chery. Wuhu City's attempts to establish itself as car manufacturing hub lead to the founding of Chery.
Automaker Story
The Big Read – Jiangling (3/3) – The Landwind story
Leo Breevoort
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July 10, 2023
1
Part 3 of the Automaker Story on JMC. This time the story of JMC's passenger car brand Landwind and NEV-subsidiary JMEV.
Automaker Story
The Big Read – Jiangling (2/3) – Ford joins the party
Leo Breevoort
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July 2, 2023
0
Part 2 of the Automaker Story on JMC. Ford Motor Co joins JMC to form a joint venture and JMC acquires a pickup manufacturer.
Automaker Story
The Big Read – Jiangling (1/3) – Sunny days
Leo Breevoort
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June 25, 2023
3
Part 1 of the Automaker Story on JMC. General manager Sun Min turns loss-making Jinggangshan truckmaker into a buoyant Isuzu joint venture.
Automaker Story
The Big Read – A tale of two China’s
Leo Breevoort
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June 18, 2023
3
Youngman Lotus was a rival to Geely and BYD, but fell by the wayside. Plus fighter jets, plastic bags, and how the Skylark brand survived.
Automaker Story
The Big Read – GAC (4/4) – The self-owned brands
Leo Breevoort
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June 11, 2023
2
Part 4 of the Automaker Story on GAC. In this episode GAC takes over the Gonow brand and creates its own Trumpchi, Aion and Hycan brands.
Automaker Story
The Big Read – GAC (3/4) – Joint Venture time
Leo Breevoort
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June 4, 2023
3
Last week we saw how GAC replaced an unwilling joint venture partner with a more promising one and reorganized its business structure. It also...
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