As July wrapped up for 2024, automakers are releasing their sales “report card”. Today, we’ll be focusing on the sales performance of the emerging new energy vehicle (NEV) automakers.
The term “Chinese emerging NEV automakers,” frequently mentioned in Chinese media reports, refers to the newer automakers specializing in the production of electric and plug-in hybrid vehicles that had sprouted in recent years, in contrast to the traditional automakers that previously focused on diesel or gasoline-engine cars. In China, the leading emerging automakers often referenced are Nio, Li Auto, and Xpeng.
| Ranking | Emerging Chinese NEV Automakers | July Sales |
| 1 | Li Auto | 51,000 |
| 2 | Aito | 41,535 |
| 3 | Leapmotor | 22,093 |
| 4 | Nio | 20,498 |
| 5 | Deepal | 16,721 |
| 6 | Geely Galaxy | 16,704 |
| 7 | Zeekr | 15,655 |
| 8 | Xpeng | 11,145 |
| 9 | Neta | 11,015 |
| 10 | Denza | 10,340 |
| 11 | Xiaomi | >10,000 |
In July 2024, Li Auto delivered 51,000 new vehicles, up 49.4% year-on-year and 6.8% month-on-month. From January to July 2024, a total of 239,981 vehicles were delivered. As of July 31, Li Auto had delivered a total of 873,345 vehicles.
For Aito, which is part of the Harmony Intelligent Mobility Alliance (HIMA) along with Luxeed and Stelato, the brand delivered 18,047 M9s, 16,562 M7s, and 6,926 M5s in July, bringing its cumulative sales for the first seven months of 2024 to 222,679 vehicles. Earlier on July 29, Aito’s 400,000th vehicle rolled off the production line. At the same time, it is worth pointing out that HIMA’s July cumulative sales volume was 44,090 vehicles, a year-on-year increase of 942% and a month-on-month increase of 2.2%.
In July, Leapmotor returned to the top three in the sales of emerging Chinese NEV automakers, selling 22,093 vehicles, a year-on-year increase of 54.1% and a month-on-month increase of 9.8%. In the first seven months of this year, Leapmotor’s cumulative sales volume reached 108,789 vehicles.
As for Xiaomi, the official has not revealed the exact sales number but only shared a poster that the delivery volume in July exceeded 10,000 vehicles and that the delivery volume in August will continue to exceed 10,000 units.
Furthermore, according to the forecast data previously released by the China Passenger Car Association (CPCA), preliminary estimates show that the sales volume of the Chinese domestic passenger car retail market (i.e. sedans, MPVs, SUVs) in July was about 1.73 million units, a slight decrease of 2.0% year-on-year and month-on-month. More specifically, the retail sales volume of new energy vehicles in the Chinese domestic market is expected to reach 860,000 units, basically the same as in June, a year-on-year increase of 34.1%, and the penetration rate is expected to further increase to 49.7%.
Source: Li Auto Weibo, gxfin, qctt, DongCheDi
