Comments on: The Big Read – Chery (3/4) – Brand madness https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/ China Auto News Tue, 12 Nov 2024 18:49:18 +0000 hourly 1 By: You got a transfer from us. Verify =>> https://telegra.ph/Go-to-your-personal-cabinet-08-25?hs=a97b3035a7c0916866130607611a8347& https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/#comment-619640 Tue, 12 Nov 2024 18:49:18 +0000 https://carnewschina.com/?p=158301#comment-619640 s58cvc

]]> By: Cosmovilidad https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/#comment-532975 Sat, 26 Aug 2023 16:02:09 +0000 https://carnewschina.com/?p=158301#comment-532975 Thanks for this third part so awaited

1
]]> By: Lancia Fossi https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/#comment-532539 Mon, 21 Aug 2023 06:56:04 +0000 https://carnewschina.com/?p=158301#comment-532539 Chery was also one of the first chinese that sold in Europe: in Italy the Chery cars was assebled since 2007 by DR Motor in Macchia d’Isernia (Italy) in CKD.

3
]]> By: dragn https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/#comment-532532 Mon, 21 Aug 2023 04:19:43 +0000 https://carnewschina.com/?p=158301#comment-532532 Yin Tongyue has been reluctant to rely on outsiders, from the beginning.
Just ask Malcom Bricklin of American Subaru fame.
And so from the beginning, he relied on in-house Chinese employees to do the naming of his wide array of Chery models. Therein lies the source of the confusion. Early on it would have been so much easier to have hired some native English speaking people, to kick off his planned foray into the global market.
There’s no question that Mr. Yin has become known as a “survivor” in the industry, but we could also say that the “stubborn” part of that reputation, led to lots of trouble with the brand and model naming. .
Oh, and the pinyin form of the manufacturer name “Chery”, is Qirui 奇 瑞, which can be translated wonderful, or abundant luck, while the pinyin form of Chery’s commercial division “Karry”, is Karui 开瑞 ,which can be translated, to begin upon, or start up, luck.

2
1
]]> By: EROTEC https://carnewschina.com/2023/08/20/the-big-read-chery-3-4-brand-madness/#comment-532517 Mon, 21 Aug 2023 01:58:51 +0000 https://carnewschina.com/?p=158301#comment-532517 After reading these, it must be said that Chery inherits many characteristics of Chinese automotive companies in terms of naming and model design, which are both numerous and complex. BYD, Geely, and in the past, it was the same, but Geely’s model and brand planning are more organized, while BYD has an easy to understand naming convention.
I think the reason why Chery had so many complex car models and naming in the past is largely because its early products did not have a common technical architecture and platform features, resulting in the marketing department relying solely on self development in product naming without any restrictions. Now that Chery has a relatively solid technical foundation, I hope that Yin Tongyue’s multi brand strategy will not be messed up again.

2
2
]]>