Zeekr Chief Marketing Officer (CMO) Guan Haitao hinted the Zeekr Mix compact electric MPV will enter the Chinese market soon. The car can possibly launch in October this year. This family driver will enhance Zeekr’s sales volume as it has an ambitious sales goal for 2024.
The Zeekr Mix is a highly-anticipated multi-purpose vehicle based on the Zeekr M-Vision concept car. It applied for a sales license in March 2024 in China. In the same month, Zeekr started the promotion campaign of the Mix minivan. However, the actual car hasn’t entered the market six months after the first official reveal. Recently, Zeekr CMO hinted the Mix will soon enter the market.
Zeekr Mix possible launch
Zeekr CMO Guan Haitao shared a bunch of official images of the Zeekr Mix on Chinese Weibo social media. In his post, he has asked subscribers where it is best to launch the Zeekr Mix. He has also said: “Yes, Mix is finally coming”.
So, we may assume the Zeekr Mix will enter the market shortly. There is a possibility it will make a market debut in October 2024. In this case, the Zeekr Mix will become the sixth model in the brand’s line. Positioned as a minivan for families, it can also become a part of taxi fleet projects. This addition to the model line can help Zeekr to achieve its annual sales target of 230,000 units.
More about Zeekr Mix
Zeekr Mix is a SEA-based funky minivan with dimensions of 4668/1995/1755 mm and a wheelbase of 3008 mm. Its front end has the Zeekr Stargate interactive light strip made of 1,711 LED beams that can project text and images. Another feature of the Mix is sliding doors. Inside, the Zeekr Mix has variants with five and six seats.
The Zeekr Mix goes standard with a single electric motor in the rear axle. Its peak power reaches 310 kW (415 hp). It has a ternary NMC battery pack for 77 kWh. Its electric CLTC range reaches 556 km. It rides on 19 and 20-inch rims.
Worth mentioning that Zeekr sold 21,333 cars in September 2024. Its cumulative deliveries are 142,873 units. It is 81% higher than the same period last year.
Weird to see 4-5 seater MPV. Whole point of MPV is people carrier and so you would go for 3 rows. That said China is a different beast with vehicles chauffeured than self driven and so this is about providing luxury experience for 2nd row passengers. But what is the difference from Zeekr 009. Will this be cheaper?