Recently, a group of spy photos of Wuling’s new model was exposed. The road test vehicle looks like an enlarged Wuling Hongguang Mini EV and may be named the Hongguang Plus. The model’s internal codename is CE110M and may be equipped with a pure electric drive system.
In terms of appearance, the face design is very similar to the current Wuling Hongguang Mini EV Macaron featuring a layered shape with rectangular headlights and rounded corners. There is also a bulge in the middle, which could be the location of the charging port.
From the side, the body has a square outline and uses sliding rear doors. At the rear, the taillights adopt a vertical layout, which does not mimic the Macaron’s appearance. It is worth pointing out that the tires are small and the taillight design might not be the final version.
At this time, no further parameters or powertrain details have been revealed. We’ll watch for more info closely.
In the Chinese market, similar models such as the Great Wall Coolbear (the price range before discontinuation was 63,900 – 87,900 yuan or 9,100 – 12,500 USD) and BAIC Changhe Beidouxing/Big Dipper (41,900 – 51,900 yuan or 6,000 – 7,400 USD), gradually withdrawn from the market due to their niche positioning and poor sales. For example, from January to June 2022, Changhe Beidouxing’s cumulative sales were only 723 units and the sales in June that year were only 14 units. Will Wuling be able to revert the trend?
In September, Wuling sold 145,000 vehicles, a year-on-year increase of 24.1%. The brand’s monthly sales of new energy vehicles exceeded 80,000 units, a year-on-year increase of 106%; and the cumulative sales of new energy vehicles from January to September exceeded 400,000 units. Among them, the Wuling Hongguang Mini EV sold 28,918 units, up 79.1% year-on-year, which includes the 3rd generation Hongguang Mini EV, the Macaron Edition, the Classic Edition, the Game Boy Edition, and the Cabrio Edition.